Infographic: How Centered Logos Reduce Your Site’s Usability Level

Site’s usability level has always been closely associated with most common used and implemented design methods. Once users are well accustomed to a certain specific standard, changing it simply means creating confusion and goes against a set of common user expectations, hence reduces how “friendly” a site would be.

A case study was done by Kathryn Whitenton for Nielsen Norman Group on this subject, focusing on one of most common users’ expectations on today’s websites’ standards. She used logo placements as the basis of this case study and the results, although within a limited set of participats, gives us essential insights on how conforming to basic users’ expectations helps greatly in creating a user friendly website.

Great results which all of us can utilize in order to improve your web usability level which in return get you happy customers with lower bounce rates.